If you were to dig up and go through food blogs from decades ago, you will find yourself mind boggled with repositories. You’re probably used to seeing content on new restaurants, food trends, and the like but recipes? (say what). If you wanted to be a food blogger in this day and age you’d have to come up with thumb stopping content. But that wasn’t the case before. So did social media kill the original food, bloggers? I don’t think so. Joey de Larrazabal-Blanco (80 Breakfasts) reminds us of the true meaning of being a food blogger. Know Your Why
“The reason I blogged then is the same reason I blog now, which is because I love to talk about food and practically everything and anything related to it,” Joey said. She shared that although the landscape has changed dramatically over the years, her reason for blogging never did. Joey emphasizes that it was a way for her to journal her food journey, such that up until now she is able to revert back to her old recipes.
Be Authentic
In this era of fluff and curated content, it’s getting harder to distinguish between sponsored and genuine content. Joey points out that if you want to create content you have to find what's true and authentic for you. “ The small stuff is what matters, I could post about a Monggo recipe which is so simple but they’re my content,” she shared. For food bloggers out there who are constantly on the lookout for new restaurants to review, Joey’s content is a reminder that sometimes going against the grain is the way to authenticity.Build A Community
“Authentic content will bring you authentic connections,” Joey said at our Philippine Creative Meetup. What bloggers often forget to consider when they create content would be that their readers and followers are not just numbers, they’re actual people who have an interest that resonates with theirs. At the end of the day, she reminds us that a community is not defined by the number of its member. “It is defined by the interest that brings them to together,” Joey shared.
A Call for Etiquette
Lastly, Joey shared a personal etiquette checklist, she believes that “what is true offline is also true online.”
•Be honest.
•Don't tell a lie.
•Don't pretend to be something you're not.
•Be kind.
•Be polite.
•Don't steal.
•When you want to borrow something, ask permission.•Give credit where credit is due.
•Play fair.
•Don't be a bully.
•Say please and thank you.
•Fact check and spell check.Read More:
The Hungry Chef: Feedback With Kindness
How To Rise Above #Foodie Photos
Eatsplorations: Real People, Real Food, Real Reviews
