At GetCraft, we make content marketing and sponsored content easy for you by running monthly Content Marketing Meetups that help you stay well-informed about current marketing trends. Read about them here, and stay tuned to this page for future events.

GetCraft Presents

Brand Planning Masterclass - Kuala Lumpur

By GetCraft

Since starting GetCraft 5 years ago, we have now trained & run events for over 10,000+ marketers & creative professionals.

While our specialty has always been #contentmarketing, we are now very happy to announce the launch of GetCraft’s Marketing Masterclass Series here in Indonesia!

The GetCraft Marketing Masterclass Series is a curated list of training programs that cater to the marketing & creative industry. We offer discipline-expertise across writing, visual design, videography, photography, social media, influencer marketing, digital media, content marketing, and marketing related strategic services.


We have invited some of Malaysia's brightest marketing minds to share insights and learnings in their respective areas of expertise:

- Brand Planning by Michelle Nunis - Strategic Consultant | ex-Marketing Director at PepsiCo Malaysia
- Content Marketing - Coming soon
- Media Planning - Coming soon
- Social Media/Community Marketing - Coming soon
- Retention & Loyalty Marketing - Coming soon

About Brand Planning Masterclass
In this inaugural session of the Brand Planning Masterclass, you will learn how to develop a brand purpose and vision, define audience profiles, extract the brand proposition and positioning statement, and develop your brand personality.

Whether you're just starting out or leading a growing company, this masterclass will walk you through all of the necessary steps in creating a powerful brand. With certified results, it will set you on the path to selling more, giving customers exactly what they want, and sending your profits through the roof.

Here in this masterclass, you will get a complete guide to brand building success; where you will learn about:

  • Developing brand concept through strategic positioning.

  • Finding audience insights, brand value and proposition.

  • Developing plan to execute the concept through campaigns and activation.

  • Best practice to manage the campaign and ensure it fits with the concept.

  • Measuring the success.


About the trainer:

This Brand Planning Masterclass will be headed by Michelle Nunis, Strategic Consultant and ex-Marketing Director at PepsiCo Malaysia. She is an experienced Marketing Director with a demonstrated history of working in the FMCG food & beverages industry. Skilled in Marketing Strategy and Management, Integrated Marketing, Commercial Marketing, Innovation, Consumer Insight and Business Development. Strong professional leader with a passion for people and culture transformation. 


This course is for:

  • Startup founders
  • Marketing and brand managers
  • SME owners (UMKM)
  • Marketers who want to take their brand to the next level



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