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Selasa, 29 Oktober 2019

Jakarta Marketers Meetup

[Upcoming Event!] How to Plan for Your 2020 Marketing Campaign

Oleh GetCraft

Dekade yang baru akan segera datang dengan segala perkembangan dan perubahan yang menarik. Dan hal ini turut pula mempengaruhi pada tren yang akan berkembang. Tidak terkecuali bagi dunia marketing. Dengan tetap mengikuti tren terbaru di industri, merupakan langkah penting agar brand dapat menjamin kampanye marketing yang dijalankan tetap efektif.

Ikuti, Jakarta Marketers Meetup (JMM) bulan ini dan bersiaplah dengan perencanaan yang dibutuhkan untuk menghadapi tren yang akan hadir pada 2020.

 

"How to Plan for Your 2020 Marketing Campaign"

Selasa, 29 Oktober 2019

18.30 - 21.00 WIB (diawali dengan registrasi ulang)

Kantorkuu Citywalk Sudirman Level 2, Jl. K.H. Mas Mansyur No.121, Karet Tengsin, Daerah Khusus Ibukota Jakarta 10220

 

HTM

  • Reguler: Rp 125.000/orang (habis terjual)
  • Walk-in: Rp 175.000/orang (dimulai 29 Oktober 2019 pukul 15.00 WIB *kursi dalam jumlah terbatas. First-come, first-serve)
    (termasuk snack, e-certificate dan salinan presentasi)


Pertanyaan yang akan dijawab
  • Bagaimana sebaiknya pengalokasian dana untuk kebutuhan ATL, digital dan BTL?
  • Apakah strategi influencer marketing masih relevan di tahun depan?
  • Bagaimana cara mengatur KPI dan alokasi dana untuk kampanye Influencer Marketing?
  • Mengapa content marketing penting bagi brand?
  • Channel content marketing mana yang sebaiknya diprioritaskan?
  • Bagaimana cara mengadopsi teknologi baru untuk kampanye marketing?
  • Bagaimana caranya mengembangkan konten dengan lebih autentik?
  • Bagaimana caranya membuat konten juara (champion content) di tengah tren yang sedang berkembang?

 

Pembicara

 

Sesi ini cocok untuk

  • Entrepreneur/professional
  • Marketing, brand manager, content strategist, social media strategist, dan community managers.

 

Hal-hal yang perlu di bawa

  • Catatan dan pulpen

 

Acara ini diselenggarakan oleh GetCraft, premium creative network yang akan membantu Anda untuk menemukan dan mengakomodir kreator kelas atas untuk semua kebutuhan marketing Anda.

 

Didukung oleh

Kantorkuu

 

Tentang Jakarta Marketers Meetup

Jakarta Marketers Meetup (JMM) adalah sesi diskusi panel berkelanjutan yang diselenggarakan oleh GetCraft – Jejaring kreatif premium di Asia Tenggara, yang berfungsi untuk membantu brand dan agensi dalam menemukan, mengelola dan membayar kreator terbaik untuk seluruh kebutuhan marketing mereka.

Sejak dimulai 5 tahun lalu, Jakarta Marketers Meetup berfungsi sebagai platform untuk berbagi pengetahuan dan berjejaring bagi komunitas marketing – yang isinya akan mendiskusikan isu dan tantangan yang dihadapi oleh brand dan agensi. Dalam acara JMM, kami mengundang para ahli di berbagai industri untuk berbagi insight, studi kasus, tren terkini dan juga isu yang sedang berkembang. Saat ini, lebih dari 18,000 marketers sudah berlangganan hadir ke acara Jakarta Marketers Meetup.

 


 

A brand-new decade is fast approaching with exciting developments and changes. The world of marketing is no exception. Staying alert of emerging and continuing trends is a vital part of staying on top of the game and marking sure of your marketing campaigns remain effective.

Join this month's Jakarta Marketers Meetup and be equipped with the right planning tools you need for the upcoming trends we’re excited to see more of in 2020!

"How to Plan for Your 2020 Marketing Campaign"

Tuesday, 29 October 2019

6.30 pm - 9 pm (starts with event check in)

Kantorkuu Citywalk Sudirman Level 2, Jl. K.H. Mas Mansyur No.121, Karet Tengsin, Daerah Khusus Ibukota Jakarta 10220
 
 
Registration fee
  • Regular: IDR 125,000/person (sold out)
  • Walk-in: IDR 175,000/person  (starting 29 October 2019 at 3 pm *very limited seats available. First-come, first serve)
    (incl. snack, e-certificate and copy of presentation material)

 

Questions we will answer in this session

  • How should I allocate my budget between ATL, Digital, and BTL?
  • Will influencer marketing still be relevant next year?
  • KPI and budget setting for influencer campaign?
  • Why is content marketing essential for my brand?
  • Which content marketing channels should I prioritize?
  • Should I adopt new technology for my marketing campaigns?
  • How can I develop more authentic pieces of content?
  • How should I create champion content around trend jacking?

 

Panellists include

  • Nico Mulyawan, Sr. Account Strategist Google Indonesia
    Nico lives to make things simpler! Started his career with Microsoft in Malaysia, GOJEK and currently with Google Indonesia, managing agencies portfolio across various industries. Coming from a consumer business background, married with technology, Nico thrives to help more people understand digital better and the values it brings to businesses.
  • Rohini Behl, Marketing Director Fonterra Indonesia
    With 20 years of working experience, Rohini Behl started her early involvement in sales & marketing at Hindustan Unilever Limited. During her tenure, Rohini grows the organisation to develop local & global brands and leads global marketing innovation for Unilever, working across 12 categories and 8 clusters. Now, a Marketing Director for Fonterra Indonesia, she leads the consumer brands portfolio back to growth by bringing a transformation mindset to the organisation.
  • Shubhabrata Sarkar, President Director Dentsu Indonesia
    Living off the belief that a ‘jack of all trades, has the most fun - even if he is, a master of none’ has been a thrilling journey. From journalism to research on quantum physics, from teaching a post-grad course to choosing advertising as a career (first creative then planning followed by business leadership and a regional role), to Brand stewardship before returning to advertising, it continues to help collect experiences that make life worthwhile...
  • Anthony Reza Prasetya, CEO Indonesia & Group COO GetCraft (moderator)
    Anthony Reza is the Co-founder and CEO Indonesia & Group COO at GetCraft, Southeast Asia’s premium creative network. Reza has always been fascinated in helping brands, and companies to tell meaningful stories and impact on people’s lives. He has spent his career at McCann Erickson, McCann Digital, Sampoerna Foundation, and Social@Ogilvy.

 

This event is suitable for

  • Entrepreneur/professional
  • Marketing, brand manager, content strategist, social media strategist, and community managers

 

What you need to bring

  • Your personal notepad and pen

 

This event is organized by GetCraft, premium creative network, helping you find & pay top creators for all your marketing needs.

 

Supported by

Kantorkuu

 

About Jakarta Marketers Meetup

Jakarta Marketers Meetup (JMM) is a continuing series of panel sharing session hosted by GetCraft - Southeast Asia’s premium creative network, helping brands and agencies find, manage & pay top creators for all their marketing needs.

Established for almost five (5) years since it was first introduced, Jakarta Marketers Meetup functions as a knowledge-sharing platform and networking event for the marketing community - discussing issues and challenges faced by brands and agencies. At JMM, we invite industry experts to share relevant insights, case studies, current trends and issues. Now, we have more than 18,000 marketers subscribed to Jakarta Marketers Meetup.

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