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Wednesday, 13 November 2019

Loketalks x GetCraft: Marketing Masterclass Series

Influencer Marketing Masterclass

Oleh GetCraft

Influencer Marketing have been one of the most hotly discussed topics in the last few years. On one side you have marketers who are on track to spend US$10 Billion in 2020 and on the other side, people rake influencer marketing over the coals stating the lack of authenticity and credibility.

This training is built on GetCraft’s experience running over 5,000+ content marketing & sponsored content campaigns for 450+ brands and catalyzed by surveys commenced from 10,000+ consumers and 200+ brands.

We delve into why performance-driven marketers are now spending millions of dollars on influencer marketing & branded content, how sponsored content may be the closest marketing will get to personalisation-at-scale, the opportunities available to you as a marketer & how Influencer Marketing may be the future of social media marketing!

In this masterclass, you’ll get answers to the following questions:

  • Native advertising, influencer marketing, branded content, etc. - what's the difference?
  • What are the trends around sponsored content in S.E. Asia?
  • What sponsored content opportunities are available for my brand?
  • How to decide which publishes & influencers to work with?
  • Social Media Marketing 2.0: Where does sponsored content fit into this?
  • How do I measure the effectiveness of all this work

About the trainer

Anthony Reza Prasetya Reza is the Co-Founder and CEO Indonesia at GetCraft, Southeast Asia’s Premium Creative Network.

Since inception, GetCraft has grown to 180+ people in Indonesia, Malaysia, Singapore & the Philippines, works with over 550+ brands and 8,000+ creative talents & companies, and has given over US$15 Million back to them.

Reza has always been fascinated with helping brands and companies tell meaningful stories and impact to people’s lives, hence often invited to speak at marketing events, such as Social Media Week, Future Commerce Indonesia, Nielsen C360 Conference, etc. Also, running Jakarta Marketers Meetup and Marketing Masterclass Series.

He has spent his career at McCann Erickson, McCann Digital, Sampoerna Foundation, and Social@Ogilvy.


Join the training  and be equipped with the right influencer marketing knowledge you need for championing your marketing strategy in 2020!


"Influencer Marketing Masterclass"

Wednesday, 13 November 2019

18.30 - 21.00 WIB (starts with event check in)

Go-Learn, Gojek HQ, Pasaraya Blok M Building B, Level 6. Jalan Iskandarsyah II No.7, Kby. Baru, South Jakarta. 


Training fee

  • Regular: Rp 250.000/person
  • Buy 2 get 10% discount: Rp 225.000/person 

    (incl. dinner, e-certificate and copy of presentation material)

 Organized by

Loketalks (Loket) & GetCraft 


About Marketing Masterclass Series

Marketing Masterclass Series is an in  depth training about fundamental areas in marketing that is relevant for today’s marketing landscape.  Each of the training modules are crafted by GetCraft, together with insights from industry experts (the trainers). The goal of each modules is to enhance, polish, and refresh the knowledge of the students.

Started with Jakarta Marketers Meetup for almost five (5) years ago by GetCraft, Jakarta Marketers Meetup functions as a knowledge-sharing platform and networking event for the marketing community - discussing issues and challenges faced by brands and agencies. At JMM, we invite industry experts to share relevant insights, case studies, current trends and issues. Now, we have more than 18,000 marketers subscribed to Jakarta Marketers Meetup.

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