Native advertising has outpaced display in Indonesia, with brands now allocating the bulk of their digital marketing budgets on native ads, GetCRAFT finds in its Indonesia Native Advertising and Influencer Marketing Report 2018.October 31, 2017
2018 was a great year for content. Content production has shown an upward trajectory and has kept marketers on their toes all year round, driving a significant increase in budget allocation from the year before. Companies have also built capacities ...December 30, 2018
Marketers often use blogging to increase brand awareness as well as to establish thought leadership in their industry. However, some tend to forget that these objectives won’t be enough to reach their audience. Something has to back it up.July 30, 2019
About Brand Planning Masterclass:November 7, 2019
The Philippine digital and content marketing industry is poised for further growth as the internet reaches more and more of the population. The country is the third largest economy in Southeast Asia and has managed to strengthen its purchasing power ...August 2, 2019
Sponsored content has been around for quite some time now but we at GetCraft find that many of the clients who come to us for branded content or influencer marketing campaigns still think executions revolve only around promos, backlinks and brand ...August 20, 2019
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