Articles

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3 Reasons Why Content Marketing is Effective

Conventional ads are now said to be a thing of the past, with audiences more wary and weary of messages that interrupt their online experience. The industry is now looking to content marketing, which, instead of breaking the user experience, seeks ...

August 29, 2017

Influencer Marketing Defined

Influencer marketing is a term that more and more industry players are using. We see this trend in the fact that celebrity endorsers appear with brands not only on TV or traditional ad formats but continue to talk about the products or services ...

January 29, 2018

What Is The Role Of Content In E-Commerce?

E-commerce in the Philippines is on a steady rise, with an expected annual growth rate of 12.0%, resulting in a market volume of over $1,300 million by 2022.

November 9, 2018

Events

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How To Plan Your for Your 2020 Marketing Campaign

***Disclaimer: While advertised in PHP, ticket payments will be billed in Singapore Dollars to enable credit card transactions.

September 5, 2019

#FEELS Learn to Create Content that Sets Emotions in Motion

***Disclaimer: While advertised in PHP, ticket payments will be billed in Singapore Dollars to enable credit card transactions.

October 14, 2019

Likes to Leads: How to Craft Effective Social Media Campaigns for 2020

 

October 16, 2019

Resources

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Indonesia Native Advertising and Influencer Marketing Report 2018

When it comes to the question "What is content marketing?" we simply like to say it’s about making sure that your potential consumers have access to relevant information about your brand at all stages of the purchase funnel.

August 2, 2019

Indonesia Digital and Content Marketing Report 2017

Indonesia’s digital landscape is rapidly growing, bouyed by its increasingly connected population of some 260 million, making it one of the most lucrative markets in Southeast Asia. Opportunities abound in digital and content marketing, but ...

August 2, 2019

Philippine Native Advertising and Influencer Marketing Report 2018

Native advertising is poised to outpace display ads in the Philippines, but GetCRAFT's Philippine Native Advertising and Influencer Marketing Report 2018 reveals that advertisers, publishers, and influencers need to better align in terms of ...

August 2, 2019